More users will delegate tasks to an assistant: “Book a demo with X,” “Compare pricing for Y,” “Sign me up for the trial.” If your site only works for a human with patience and a mouse, you lose that visit.
AXO is agent experience optimization. It is the boring technical work of making your properties readable and actionable for automated agents.
Start with llms.txt
llms.txt is a simple text file at your domain root (like robots.txt) that tells AI crawlers what your company does and which pages matter. Zomdel publishes one at /llms.txt. You should too if you care about AXO.
Other AXO basics
- Structured data (JSON-LD) that matches what is visible on the page: product name, offers, FAQs, contact.
- Stable URLs and headings so an agent parsing HTML finds “Pricing” or “Book demo” where it expects.
- Forms that work without tricks captchas and multi-step popups break automation. Offer a clear contact path.
- API or docs if agents need live data (availability, plans, locations). Even a simple OpenAPI file helps technical buyers and tools.
AXO is not only for giant companies
If you sell B2B software or professional services, your next lead might arrive through an assistant. A lightweight AXO pass (llms.txt, schema fix, one tested booking flow) is often enough to beat competitors who never tried.
How we deliver AXO
Our AXO services and agent readiness program include a technical review, fixes your developers can ship, and a handoff doc. We pair that with GEO and AEO so agents both understand and cite you.
Questions about llms.txt or schema for your stack? Contact Zomdel and include your site URL.